Lesson #6 - Creating A 'Buzz' With Facebook
Businesses these days operate differently from the way they did a decade ago. The competitive field is a lot harder to penetrate, and prospective customers have so many options to choose from. This has forced marketers to rethink their strategies and really reexamine how they can sustain the attention of their target audience. Competition is a lot harder now largely because of the Internet. The existence of the Internet removes all geographical barriers and other constraints that used to make the competitive field smaller. These days, anybody can be your competitor, and this is why you have to be more creative in your methods.
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The good news is that in the same way that the Internet poses a threat or a challenge, it also offers a myriad of opportunities that a business can take advantage of and social media is one of these opportunities.
Social media has transformed the way companies generate awareness for their respective brands. A long time ago, businesses had no choice but to pay the ceiling high rates of mainstream media ' putting out TV commercials, expensive billboards, and radio ads just to breed awareness among their prospective customers. These days, you can forge an entire business solely on the Internet, and the tool that will help you do so is social media. People pay as much attention to social media as they do to mainstream media, if not more. Almost everyone has a Facebook account for instance, and whether they're aware of it or not, they're on Facebook most of the time because this is where they get to connect with their respective networks. This is why the smartest companies are looking at social networking sites such as Facebook as a very important marketing tool.
Facebook can be used by businesses not only to connect to a network of potential customers but also to create positive buzz for their brands. Buzz marketing is not a new concept, but the existence of social media makes it an even more potent force. You would want people to talk about your products and services amongst themselves. Penetrating Facebook is the way to do this. Imagine creating your brand's own Facebook page and having people 'like' this page. Every time you come up with updates and posts, these will appear in the Facebook walls of everyone in your network, which means you can update them just like that, with little to no cost on your part.
Reaching Your Target Audience
Reaching your target audience through Facebook is a very smart move, because you have to remember that your customers are on Facebook anyway. You no longer have to think about how you'll get to communicate with them and how you'll catch their attention, because they're on Facebook almost all the time. As long as you have a solid social media strategy that can really meet the demands of your target audience, it will be very easy to get them hooked, and at the same time, creating positive buzz for your business.
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